another definition in the dictionary:
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
see also:
Australian_Dire
an association, established in 1967, to represent the interests of direct mail marketers, a diverse ...
another definition in the dictionary:
National_Accoun-the creation of marketing teams or groups (NAM Teams) within a company specifically to meet the needs of major client organisations, the teams or groups usually consist of marketing and sales personnel as well as engineers, production specialists, and so on.
Need_Objection-an objection by a prospective buyer that they have no need for the product offered by a salesperson. See Objections.
Post_Purchase_S
the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Sell_Off_Period
the duration of a particular sales promotion, the time from the launch of the sales promotion to the ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Consultative_Se-an approach to personal selling emphasising the role of the salesperson as consultant, the salesperson assists the buyer to identify needs and find need-satisfactions in the product range, seeking to build long-term customer relationships leading to repeat business. See Relationship Selling.
Corrective_Adve
advertising to correct erroneous claims or misleading messages in previous promotional announcements ...
another definition in the dictionary:
Bait_and_Switch-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place and then attempting to steer them to a higher-priced item.
Accessory_Equip
goods and materials purchased by organisations for use in production, administrative, clerical or ma ...
another definition in the dictionary:
Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.
Australian_Stan-a basic guide to product standards for a wide range of products, published by the Standards Association of Australia.
