another definition in the dictionary:
Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product might be misused and warn consumers accordingly.
see also:
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
CIF-abbrev. Cost, Insurance and Freight.
Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...
another definition in the dictionary:
CIF-abbrev. Cost, Insurance and Freight.
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...
another definition in the dictionary:
Reflective_Prob-neutral statements of the salesperson reaffirming or repeating a customer's comment in order to stimulate the customer to provide more information.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Product_Mix_Wid
the number of distinct product lines manufactured or distributed by an organisation. See Product Lin ...
another definition in the dictionary:
Marketing_Plan-a detailed, written account and timetable of the objectives, methods to be used by a firm to achieve its marketing goals.
Customer_Panels-see Focus Group.
Product_Life_Cy
a concept which draws an analogy between the span of a human life and that of a product, suggesting ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
