another definition in the dictionary:
Marketing_Depar-a division within a company with responsibility for the planning and co-ordination of all marketing activities.
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Forward_Buy
the placement of an inventory purchase order earlier than required in order to take advantage of a special price offer, or similar.
see also:
Freight_Absorpt
a pricing method in which the manufacturer bears some or all of the freight costs involved in transp ...
another definition in the dictionary:
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
Sales_Promotion
a form of promotion which encourages customers to buy products by offering incentives, such as conte ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Assembly_Market-see Assemblers.
Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...
another definition in the dictionary:
Stagflation-a term coined to describe a situation which exists in an economy when high unemployment and rising prices and wages occur together.
Regional_Shoppi-a major retail shopping complex serving a distinct geographic area of a city or state, housing at least one major full-line department store and a number of other retailers and service providers.
Consumer_Franch
the understanding consumers have of a brand. See Franchise-Building Sales Promotions. ...
another definition in the dictionary:
Standard_Test_M-a form of test market in which the company selects a small number of representative cities in which to trial the full marketing mix prior to a new product launch. See Test Marketing.
Sales_Office-premises of a organisation used as a base for all or part of the sales team but not for carrying inventory.
Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...
another definition in the dictionary:
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
