another definition in the dictionary:
Isolation_Effec-the notion that a price will appear more attractive if the product is placed in the store next to a an alternative product which is more expensive.
Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.
Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
see also:
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Baby_Bouncers-the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Puppies. See Baby Boomers.
State_of_Being_-see Demographics.
Return_on_Equit
a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage ...
another definition in the dictionary:
Micromarkets-markets in which the volumes of demand are relatively small owing to the fragmentation or splintering of mass markets, markets in which there is great diversity in the needs and wants of customers. See Mass Marketing.
Inept_Set-brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way as a sourch of information. See Inert Set, Evoked Set.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
Served_Market-that part of the total market which a company decides to target, also called the Target Market.
Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
Marketing_Contr
an individual, usually with training in finance and marketing, responsible for analysing and evaluat ...
another definition in the dictionary:
Sliding_Commiss-a compensation method in which salespeople are paid commissions at a changing rate depending on the quantity sold. See Progressive Commission, Regressive Commission.
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
Deceptive_Prici
the pricing of goods and services in such a way as to cause a customer to be misled, an example of d ...
another definition in the dictionary:
Sales_Rally-a meeting or conference held specifically to motivate members of the sales team to greater efforts with a particular product or product range.
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
