another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Franchise_Build
consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
see also:
Advertising_All
a discount given to a retailer by a supplier whose brand or product is featured in the store's newsp ...
another definition in the dictionary:
Buying_Committe-a group within a retailing organisation or chain which has responsibility for the purchase of merchandise for resale.
Quality_Creep-a phenomenon which, in a counter-productive way, impels a manufacturer to enhance a product over time, increasing its price and thereby diminishing its appeal to the market segment for which it was originally intended.
Desk_Jobber
see Drop Shipper. ...
another definition in the dictionary:
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...
another definition in the dictionary:
Federation_of_A-an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.
List_Brokers-firms which compile and sell mailing and prospect lists.
Countermarketin
marketing activity intended to abolish interest in, and demand for, a product. ...
another definition in the dictionary:
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Place
one of the four controllable variables (with product, price and promotion) of the marketing mix, the ...
another definition in the dictionary:
Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
