another definition in the dictionary:
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
see also:
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
another definition in the dictionary:
Monopsony-a market situation in which there is only one buyer.
Generics-see Generic Brand.
Sales_Quota
the expected level of sales for a territory in a given period, a sales quota is the expression of a ...
another definition in the dictionary:
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
In_Pack_Premium
a type of sales promotion in which a small gift is included inside the package of a product to encou ...
another definition in the dictionary:
PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
Sales_Force_Mix
the mix of individual territory representatives, national account sales teams, telemarketers, etc in ...
another definition in the dictionary:
Long_Range_Plan-strategic planning over an extended horizon, 'long-range' is commonly thought to be at least three years into the future.
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Guaranteed_Pric
an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a pr ...
another definition in the dictionary:
Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.
Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.
