another definition in the dictionary:
Packaging-the materials (glass, aluminium, cardboard, etc) originally intended merely to contain and protect a product, in recent years the role of packaging has been broadened so that, in addition to containment and protection, its purpose is to attract attention, provide additional product information, and assist in promotion.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach.
see also:
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
another definition in the dictionary:
Promotional_All-a price reduction or discount granted by a manufacturer to a member of the marketing channel in return for some form of special promotion of a particular product.
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Free_Form_Prese
a selling approach which does not rely upon any set formula or method. See Formula Approach. ...
another definition in the dictionary:
Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.
Marketing-the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
Sales_Force_Com
a method of forecasting future demand for a product by adding together what each member of the sales ...
another definition in the dictionary:
Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
Product_Line_Ma-see Category Manager.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Boston_Consulti-a Harvard-based marketing consultancy, best known for its portfolio analysis technique devised in 1970. See Boston Consulting Group Portfolio Analysis Matrix.
Brand_Convictio-the strong attitude or attachment consumers have towards a particular brand.
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
another definition in the dictionary:
Acid_Test_Ratio-one of three ratios commonly used to evaluate a firm's liquidity, calculated by dividing cash by current liabilities. See Current Ratio, Quick Ratio.
Geographic_Vari-area or regional differences used to segment a market.
