another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Free_In_The_Mai
a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
see also:
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Market_Speciali-see Market Nicher.
Distribution_Ma
see Physical Distribution Management. ...
another definition in the dictionary:
Solo_Mailing-a database innovation in which a customised marketing piece is prepared to appeal to one individual's interests.
Contract_Carrie-a transportation firm operating exclusively in one industry and contracted to particular firms.
Bundling
the practice of offering two or more products or services as a single package at a special price, al ...
another definition in the dictionary:
Business_Plan-a blueprint for building a company, containing a definition of the company's mission, identified opportunities, objectives, strategies and action plans and control and evaluation measures.
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Aftermarket-the market for parts and supplies for machines, equipment, etc after they have been purchased.
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
another definition in the dictionary:
Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
