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Cultural_Divers-the range of different value systems existing in a multicultural society.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
a market place which has minimum direct involvement of government in market decisions.
Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
False_Objection-see Hidden Objection, Objections.
Commercialisati
the final stage of the new product development process in which the decision is made to put the new ...
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Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.
Slotting_Allowa-a fee paid by a manufacturer to a supermarket chain for shelf space for a new product, also referred to as the Stocking Allowance, Introductory Allowance, Shelf Fee or Street Money.
Concentrated_Ma
a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on ...
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Discriminatory_-see Differential Pricing.
Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.
Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...
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Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Just_In_Time_Pu-see Just-In-Time Inventory System.
Brand_Loyalists
consumers who remain loyal to a brand over a long period of time. See Brand Loyalty, Brand Promiscui ...
another definition in the dictionary:
Outdoor_Adverti-advertising by means of posters and signs, stationary or mobile.
Kotler_s_Black_-a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the 'black box' to represent the human mind, Kotler describes the marketer's task as that of trying to understand why, how, when, and from whom, consumers buy. See Consumer Behaviour.