another definition in the dictionary:
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Quantity_Adjust-see Price-Taker.
Free_Market
a market place which has minimum direct involvement of government in market decisions.
see also:
Concentrated_Se
one of four possible segmentation strategies (with market segment expansion strategy, product line e ...
another definition in the dictionary:
Brand_Authorisa-the obtaining of distribution and display, usually of a consumer packaged good, through a retail outlet.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Advertising_Fed
an association representing the interests of Australian advertising agencies. ...
another definition in the dictionary:
Push_Strategy-promotion to members of the marketing channel (mainly by means of personal selling) rather than promotion to end-users (mainly by means of advertising, sales promotion and publicity) to facilitate the flow of a good or service from producer to final consumer. See Pull Strategy, Push-Pull Strategy.
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Out_of_Stock_Co
the cost of sales lost when a particular item is not available when ordered by a customer. ...
another definition in the dictionary:
Microsegmentati-the division of a market into smaller groups of customers on the basis of more narrowly defined needs and wants, after having already divided or segmented it on the basis of broadly defined needs and wants. See Market Segmentation, Microsegmentation.
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Brand_Familiari
the awareness consumers have of a particular brand. ...
another definition in the dictionary:
Disjunctive_Mod-a model used in the study of consumer decision processes to evaluate alternative brands, the idea that consumers, about to make a purchase, evaluate competing brands on the basis of one or a few attributes, ignoring their standing on other attributes. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, lexicographic model and determinance model.
Flyer-a promotional leaflet or mailing piece.
GNP
abbrev. Gross National Product ...
another definition in the dictionary:
Marketing_Resea-a formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making.
Service_Mix-the range of services offered by a services marketing company.
