another definition in the dictionary:
Buying_Centre-everyone within an organisation who participates in a buying decision, categories of participants within the buying centre are commonly referred to as users, influencers, deciders, buyers and gatekeepers. See Buyers, Deciders, Gatekeepers, Influencers, Users.
Maslow_s_Theory-the theory that human needs are hierarchical in nature and that a person must satisfy lower-order needs before higher-order needs can be attended to, thus, when a lower-order need is satisfied it ceases to be a motivator. See Maslow's Hierarchy of Needs, Freudian Motivation Theory, Herzberg's Theory of Motivation.
Free_Merchandis
a type of trade sales promotion in which resellers are given a certain quantity of merchandise free of charge in return for an order of a specified size. See Trade Sales Promotion.
see also:
Inventory_Remar
an innovative strategy for reducing the risks of introducing a new product. Prior to the launch of t ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Paretopoly
a market situation in which there are a few large sellers and many smaller ones. ...
another definition in the dictionary:
Commodity_Marke-markets typified by the homogeneity of products and a virtual irrelevance of branding.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Comparative_Inf
one of three types of influence exerted on consumers (with informational influence and normative inf ...
another definition in the dictionary:
Benjamin_Frankl-see Balance Sheet Close.
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...
another definition in the dictionary:
Image_Persisten-the idea that images may persist long after an organisation has changed, for example, one government instrumentality's services might be highly regarded in the public mind even though its programs have deteriorated, while another's might still be poorly regarded long after they have been improved.
Personal_Interv-a face-to-face meeting with a client, job applicant, buyer, marketing research respondent, etc.
DAGMAR_approach
an approach to measuring advertising effectiveness in which advertising objectives are turned into s ...
another definition in the dictionary:
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
Market_Follower-a company content to maintain its existing market share behind an established market leader. See Market Challenger, Market Leader, Market Nicher.
