another definition in the dictionary:
Secondary_Data-information that is obtained from previously published materials, such as books, magazines, newspapers, government census publications and company reports and files. See Primary Data.
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
Free_Samples
see Samples.
see also:
Marketing_Organ
the structure of the marketing function within the organisation, the two most commonly used approach ...
another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Adoption_Rate_D-factors which influence the rate of adoption of a new product. See Communicability, Compatibility, Complexity, Divisibility, Relative Advantage.
Area_Market_Spe
a marketing manager, with good local knowledge, located in a high-volume, distinctive market to supp ...
another definition in the dictionary:
Decision_Tree-a decision-making tool in which alternative options are portrayed graphically as branches on a tree, also referred to as a Decision Flow Diagram.
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Advertising_Wea-see Consumer Wearout.
Narrowcasting-a term used in reference to cable television in the U.S., where cable TV stations, with specialised interests such as sports, news, weather, movies, etc, allow advertisers great selectivity, that is, advertisers can ?narrowcastî their messages rather than broadcast them.
Area_Market_Pot
an estimate of the amount of sales, in units and dollars, that might be possible in a given territor ...
another definition in the dictionary:
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Geographic_Pric-see Geographical Pricing.
Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...
another definition in the dictionary:
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Persuasive_Adve-advertising intended to persuade (rather than to inform or remind).
