another definition in the dictionary:
Divisional_Mark-a marketing manager with responsibility for the marketing activities of one of the operating divisions of a company.
Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
Free_Standing_R
a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
see also:
Seasonal_Discou
a reduced price to encourage the purchase of a particular product in the off-season, perhaps better ...
another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Benefit_in_Rese-see Incentive Close.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Boston_Consulti-a tool, devised by the Harvard-based Boston Consulting Group, for use in product and strategic business unit (SBU) planning, the matrix, based on the percentage rate of market growth per annum and the market share relative to the market leader, allows the planner to categorise each product or SBU as a 'Cash Cow', 'Star', 'Question Marks' (or 'Problem Child') or 'Dog', and to develop marketing strategies appropriate to each category's propensity to generate, or use, cash. See Cash Cows, Dogs, Question Marks, Stars.
Sales_Territory
a method of evaluating sales territory performance in which a model depicting the environmental fact ...
another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Corporate_Verti-a system of distribution channel organisation in which the orderly flow of products from producer to end-user is controlled by common ownership of the different levels of the system. See Administered Vertical Marketing System, Contractual Vertical Marketing System, Vertical Marketing System.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspape ...
another definition in the dictionary:
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Shrinkage
a term used in retailing to refer to the theft of merchandise by customers and employees, measures t ...
another definition in the dictionary:
Place_Strategy-the element of a firm's decision-making concerned with developing an efficient and effective means of storing and handling finished products and of getting them efficiently to the target market.
Market_Speciali-see Market Nicher.
