another definition in the dictionary:
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Free_in_Store_P
a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
see also:
Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...
another definition in the dictionary:
NAM_Teams-see National Account Marketing
Geographic_Pric-see Geographical Pricing.
Prestige_Pricin
a pricing strategy in which prices are set at a high level, recognising that lower prices will inhib ...
another definition in the dictionary:
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Quantitative_Ma-marketing research that can be quantified, the collection of data that can be expressed in numerical terms.
Anchor_Store
a popular, major retailer located within a shopping mall to attract mall patronage. ...
another definition in the dictionary:
Product_Line_Le-the number of different products in a product line. See Product Line.
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
