Marketing Dictionary

another definition in the dictionary:

Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.

Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.

Free_on_Board_P

a pricing method in which a producer bears only the costs involved of delivery of goods 'free-on-board' to a local carrier's despatch point, at that time, title for the goods passes to the purchaser, who is responsible for the remainder of the freight charge. See Geographical Pricing.



see also:

Assembly_Market
see Assemblers. ...

another definition in the dictionary:

Department_Stor-a large retail store offering a wide variety of goods in different departments. See Full-Line Department Store, Limited-Line Department Store.

Commercial_Trav-a late nineteenth century term of American origin for a salesperson.

Intangibility
one of the four characteristics (with inseparability, perishability and variability) which distingui ...

another definition in the dictionary:

Heterogeneous_S-shopping goods perceived by consumers as markedly different in quality and attributes, price is consequently less important. See Homogeneous Shopping Goods, Shopping Goods.

Conglomerate_Di-a growth strategy in which a company seeks to develop by adding totally unrelated products and markets to its existing business. See Concentric Diversification, Horizontal Diversification.

Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...

another definition in the dictionary:

Sales_Personnel-identifying appropriate sources of sales personnel and attracting applicants to the firm.

Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.

Marketing_Commu
the formal and informal messages that sellers transmit to buyers, the systematic (planned) as well a ...

another definition in the dictionary:

Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...

another definition in the dictionary:

Account_Manager-a sales representative responsible for a major customer account or group of major accounts, also referred to as an account executive.


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