another definition in the dictionary:
Date_Stamping-See Open Dating.
Marketing_Depar-a term used to refer to the orientation of an organisation which has established a separate department to look after its marketing activities but which is not totally imbued with the marketing philosophy.
Freight_Charges
transportation costs involved in shipping goods from producer to customer.
see also:
External_Stimul
advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise t ...
another definition in the dictionary:
Backward_Market-see Reverse Marketing Channel.
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
SKU
abbrev. Stock-Keeping Unit. ...
another definition in the dictionary:
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...
another definition in the dictionary:
Continuous_Mark-on-going marketing research (as opposed to that conducted for a specific purpose.) See Ad Hoc Marketing Research.
ASCC-abbrev. Australian Standard Commodity Classification.
Absolute_Produc
a new product introduction which does not manage to recover its production and marketing costs, the ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Profit_Centre-a division of an organisation with responsibility for generating its own income, and with accountability for profits.
Marketing_Budge
the amount allocated for expenditure on marketing activities in a specified period. ...
another definition in the dictionary:
Movie_Tie_Ins-a promotional strategy in which a payment is made to a movie company in return for prominent featuring of a particular product in a forthcoming feature film. See Entertainment Marketing, Promotional Partnership..
Product_Item-a product variant with its own distinctive attributes (price, packaging, etc.), also called a Stock-Keeping Unit and a Stock-Taking Unit.
