another definition in the dictionary:
Competitive_Str-planning intended to give a company a competitive advantage over its competitors.
Desk_Jobber-see Drop Shipper.
Frequency
the number of times the target consumer will be exposed to the message during the specified period of the campaign.
see also:
Containerisatio
the transportation of unitised and palletised goods by means of large crates or containers. See Pall ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Augmented_Produ-a product enhanced by the addition of related services and benefits, eg. installation, warranty, maintenance and repair services, etc. See Core Product, Tangible Product.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Authorisation-see Brand Authorisation.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Marketing_Imple
the activities involved in putting marketing strategies into action in order to achieve marketing ob ...
another definition in the dictionary:
Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
POSSLQ
abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Op ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Balance_Sheet_C-a closing technique in which the salesperson assists an indecisive prospect to list on paper the 'arguments for' and 'arguments against' a particular product choice. Also known as the Benjamin Franklin Close. See Close.
Ego_Drive
the need of one individual to persuade another to a particular point of view and feel satisfaction i ...
another definition in the dictionary:
Marketing_Imple-the activities involved in putting marketing strategies into action in order to achieve marketing objectives. See Marketing Management.
Imagery-the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
