another definition in the dictionary:
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Freudian_Motiva
the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.
see also:
Environmental_F
attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forc ...
another definition in the dictionary:
Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.
Brand-a name, sign, symbol or design, or some combination of these, used to identify a product and to differentiate it from competitors' products.
New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...
another definition in the dictionary:
Customary_Price-the traditional price, the price that consumers expect to pay for a certain product.
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Resale_Price_Ma
a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may ...
another definition in the dictionary:
Product-a bundle of need-satisfying tangible and intangible attributes offered to a buyer by a seller. See Actual Product, Augmented Product, Core Product.
Explanatory_Var-see Experimental Variables.
Quantitative_Ma
marketing research that can be quantified, the collection of data that can be expressed in numerical ...
another definition in the dictionary:
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
BEP-abbrev. Break-Even Point.
Prestige_Builde
the highest-priced item in a product line. See Product Line, Traffic Builder. ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Reorder_Level-see Economic Order Quantity.
