another definition in the dictionary:
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Full_Function_M
see Full-Service Wholesaler.
see also:
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Formal_Product-see Actual Product.
Field_Selling-face-to-face sales calls made by company representatives on customers in their homes or places of business.
Greying_of_Aust
a term used to describe the ageing of the population, the median age of the Australian population ha ...
another definition in the dictionary:
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Potential_Marke-all the individuals and organisations in a particular market who have some level of interest in the product.
Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of bu ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities. ...
another definition in the dictionary:
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Services_Sellin-the selling of intangible products.
New_To_The_Worl
products which serve a purpose for which no product has previously existed. See New Products. ...
another definition in the dictionary:
Segmentation_St-specific marketing approaches available to, or taken by, a firm in relation to the market segment or segments it wishes to target, four specific segmentation strategies are available - concentrated segmentation strategy, market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy. See Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation Strategy.
Advertising_Fed-an association representing the interests of Australian advertising agencies.
