another definition in the dictionary:
Simulated_Store-a form of pre-testing of new product introductions prior to full-scale commercialisation, to study their behaviour towards the new products, consumers selected from the target market are asked to shop in test supermarket facilities into which the new products have been placed.
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limited-Line Strategy.
see also:
By_Product_Pric
a pricing method used in situations where a saleable by-product results in the manufacturing process ...
another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
CIF-abbrev. Cost, Insurance and Freight.
Black_Box_Model
a model used in the study of the buying behaviour of consumers, the model assumes that what takes pl ...
another definition in the dictionary:
Marketing_Advan-the competitive edge that can be gained by more accurately identifying customer needs and wants and by developing products which deliver superior satisfactions, or by being more effective and efficient in positioning, promotion or distribution. See Cost Advantage.
Customer_Value_-an organisation's rating of the value it provides to its customers relative to that provided by its competitors.
Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...
another definition in the dictionary:
Qualitative_Mar-marketing research which is not generally quantifiable, research which seeks insights into a marketing situation but which does not require statistical accuracy. Qualitative research techniques include focus groups, depth interviews and projection techniques such as free associations, psychodrawing and psychodrama. See Quantitative Marketing Research.
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the su ...
another definition in the dictionary:
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
Image_Oriented_
an advertising plan or tactic intended to maintain a brand's position over time (rather than to chan ...
another definition in the dictionary:
Objections-any form of sales resistance offered by a buyer to a salesperson.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
