another definition in the dictionary:
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Full_Service_Ad
an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
see also:
Contract_Manufa
the production and marketing by agreement of a company's product by an overseas firm. ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
Profit_Maximisa
see Current Profit Maximisation. ...
another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Area_Market_Pot-an estimate of the amount of sales, in units and dollars, that might be possible in a given territory or region under a given level of industry marketing effort under given environmental conditions.
Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...
another definition in the dictionary:
Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
Brainstorming
an idea generating process commonly used in new product development, the process encourages open com ...
another definition in the dictionary:
Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.
Exclusive_Deali-an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.
