another definition in the dictionary:
Generics-see Generic Brand.
Contractual_Ver-a form of vertical marketing system in which independent firms at different levels of distribution are tied together by contract to achieve economies of scale and greater sales impact. See Administered Vertical Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
see also:
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Reorder_Frequen
see Economic Order Quantity. ...
another definition in the dictionary:
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Above_the_Line_
advertising which employs one of five main media - the press, television, radio, cinema and posters. ...
another definition in the dictionary:
Accelerator_Pri-the notion that an increase or reduction in consumer demand will affect several layers of demand in organisational markets, for example, an increase in consumer demand for soft drinks will will lead to an increased demand by retailers for soft drinks, an increased demand by soft drink bottlers for aluminium cans, an increased demand by aluminium can manufacturers for aluminium sheet, an increased demand by aluminium sheet manufacturers for aluminium ore, and so on. See Derived Demand.
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Premium_Pricing
see High-Price Strategy. ...
another definition in the dictionary:
DMA-See Designated Marketing Area.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Market_Diversif
a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its ...
another definition in the dictionary:
Harvest_Strateg-a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the decline stage of its life cycle) in order to maximise profit from it, even if in doing so it continues to lose market share. See Hold Strategy.
Market_Dynamics-changes that occur within the market, but external to a company which influence its decision-making and impact upon its performance.
