another definition in the dictionary:
Selective_Selli-see Selective Distribution.
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
see also:
PERT
acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial to ...
another definition in the dictionary:
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Economies_of_Sc
reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or ...
another definition in the dictionary:
Laggards-those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Innovators, Late Majority.
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Display_Allowan
a type of trade sales promotion in which buyers are given incentives in the form of price reductions ...
another definition in the dictionary:
Bidding-a pricing method in which selling organisations bid for a buyer's custom, the bid is the seller's price offer.
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Anticipatory_Pr-the practice of setting a somewhat higher price than would otherwise have been chosen in expectation of cost inflation, government price control, or similar environmental circumstance.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Extrinsic_Rewar
rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fr ...
another definition in the dictionary:
Celebrity_Endor-see Celebrity Testimonials.
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
