another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Functional_Midd
see Functional Wholesalers.
see also:
Comparative_Inf
one of three types of influence exerted on consumers (with informational influence and normative inf ...
another definition in the dictionary:
Demand_Elastici-see Elasticity of Demand.
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...
another definition in the dictionary:
Maintenance_Str-a planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market, a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Product_Portfol
an examination of each of the products manufactured or distributed by the company to assess future m ...
another definition in the dictionary:
Market_Expansio-a growth strategy in which an organisation targets existing products to new markets, market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Customer_Orient
a management philosophy or state-of-mind in which it is recognised that the effective and efficient ...
another definition in the dictionary:
Eighty_Twenty_P-see Pareto's Principle.
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
Discount_Store
see Discount House. ...
another definition in the dictionary:
Line_Pruning-see Product Line Pruning.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
