another definition in the dictionary:
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Functional_Modi
see Feature Modification.
see also:
Response_Sellin
a elementary form of selling, common in retailing, in which the salesperson simply responds to the c ...
another definition in the dictionary:
Joint_Demand-a situation in which demand for a product rises and falls with demand for another product with which it is used.
Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...
another definition in the dictionary:
Principle_of_In-a technique used in selling in which the salesperson, knowing the buyer's personal interests or buying motives, places emphasis on these in the presentation rather than on the features or benefits of the product.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Mock_Purchase
a tactic in which a person poses as a customer, usually to obtain information about a competitor's p ...
another definition in the dictionary:
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Single_Zone_Pri
see Delivered Pricing, Uniform Delivered Price. ...
another definition in the dictionary:
Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.
Product_Line_Ex-one of four possible segmentation strategies (with concentrated segmentation strategy, market segment expansion strategy and differentiated segmentation strategy) available to a firm in relation to the segment or segments it wishes to target, in a product line expansion segmentation approach a firm offers several products to one segment. See Segmentation Strategies, Concentrated Segmentation Strategy, Market Segment Expansion Strategy, Differentiated Segmentation Strategy.
Forward_Integra
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
Information_Uti-the value given to a product by virtue of the fact that it can provide the user with information that is useful. See Utility.
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
