another definition in the dictionary:
Deciders-those who actually make the decision in the organisational buying process, the deciders are often difficult to identify because they may not necessarily have the formal authority to buy. See Buying Centre.
Kinked_Demand_C-the shape of a demand curve when any rise in price above the customary level will result in a sharp decline in demand.
Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each business function - production, finance, personnel, marketing, etc, the organisation of a firm's marketing activities so that a separate division is responsible for each marketing function - planning, research, sales, advertising, distribution, new product development, etc. See Organisational Structure.
see also:
Functional_Risk
see Performance Risk. ...
another definition in the dictionary:
Average_Variabl-a measure of cost control, calculated by dividing the total variable cost of the goods produced by the number of units sold.
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.
CPT
abbrev. Cost-Per-Thousand. ...
another definition in the dictionary:
Consummatory_Ad-advertising which stresses the benefits of taking immediate action to purchase.
Experience_Curv-the pricing of a product at a lower than average-cost level on the basis that costs will decrease as production experience increases.
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
another definition in the dictionary:
Desk_Research-see Secondary Research.
Competitive_Adv-advertising which points out features of a brand which may not be available in other brands but does not directly name a competitor. See Comparative Advertising.
Marketing_Chann
the path or route taken by goods and services as they move from producer to final consumer, in addit ...
another definition in the dictionary:
Short_Term_Prof-a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, maximum market penetration and long-term profit considerations are ignored.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Consumer_Resear-marketing research into the requirements, opinions, attitudes, etc. of consumers.
