another definition in the dictionary:
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.
Leader_Pricing-see Loss Leader Pricing.
Functional_Risk
see Performance Risk.
see also:
Micro_environme
the factors or elements in a firm's immediate environment which affect its performance and decision- ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.
Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...
another definition in the dictionary:
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount. ...
another definition in the dictionary:
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Asch_Phemonenon-a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to be influenced highly by reference groups and group norms. See Group Influences, Reference Group.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
Consumables-see Consumer Non-Durables.
Body_Copy-the desriptive paragraphs in a print advertisement (as opposed to the headlines.
Open_Promotion
a sales promotion which is advertised widely and available to all who wish to enter. See Closed Prom ...
another definition in the dictionary:
Key_Influence_P-opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
Curve_Fitting-a method of analysing associative data in which a number of possible curve shapes - straight lines, concave, convex, s-shaped etc - are used with historical data to discover trends or relationships.
