another definition in the dictionary:
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Functional_Whol
agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
see also:
Majority_Fallac
the erroneous belief that the biggest segment of a market will be the most profitable one for a firm ...
another definition in the dictionary:
Routine_Rebuy-see Straight Rebuy.
Omnibus_Survey-a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.
Billings
the amount of money spent on media buying by advertising agencies on behalf of clients. ...
another definition in the dictionary:
Growth_Rate-see Market Growth Rate.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Perceived_Risk
see Risk. ...
another definition in the dictionary:
Buyer_Readiness-the state of preparedness or willingness in which an individual consumer may be in regard to the purchase of a particular product, the stages are commonly listed as awareness, knowledge, liking, preference, conviction and purchase.
Australian_Adve-a popular media reference guide (commonly called AARDS) subscribed to by advertising agencies, public relations consultancies, etc, the service provides regularly up-dated information on media companies, rates, technical specifications, circulations, readership profiles, etc.
Coupon
a popular form of sales promotion, distributed on the package of the product, by direct mail, or in ...
another definition in the dictionary:
Geographic_Pric-see Geographical Pricing.
Door_to_Door_Se-direct selling in which a salesperson calls on prospective buyers at their homes without appointments.
Lexicographic_M
a model used in the study of consumer decision processes to evaluate alternatives, the idea that if ...
another definition in the dictionary:
Prototype-rly version of a new product made or built specifically for trialling and testing.
Demand_Pull_App-developing new products on the basis of market demand rather than on that of company-generated ideas. See Product-Push Approach.
