another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
see General Electric Strategic Business Portfolio Planning Grid.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, al ...
another definition in the dictionary:
Contract_Law-the body of law relating to contracts.
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Customer_Value_
an organisation's rating of the value it provides to its customers relative to that provided by its ...
another definition in the dictionary:
Lagged_Response-a delayed response by consumers to an advertising campaign, measuring the effect of a campaign which is running currently is made more difficult by a lagged response to an earlier one. Also called Lagged Effect.
Corporate_Missi-the answer to the question 'What business are we in?', the corporate mission statement, with a broad focus and a customer orientation, provides management with a sense of purpose.
Amiable_(Social
one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespe ...
another definition in the dictionary:
Quota-any restriction imposed by law on the quantity of a product which can be produced or imported, a form of protectionism. See Protectionism, Sales Quota.
Advertising_Cop-the content and context of a message contained in an advertisement.