another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
GE_Matrix
see General Electric Strategic Business Portfolio Planning Grid.
see also:
Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...
another definition in the dictionary:
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
POP-abbrev. Point of Purchase.
Market_Segmenta
the division of a totally heterogeneous market into groups or sectors with relatively homogeneous ne ...
another definition in the dictionary:
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.
Selective_Distr
making a product available in more than one outlet, but not in as many as are willing to stock it, a ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Special_Interes-groups of consumers with concerns about particular products or product categories, for example, special interest groups have spoken out about the marketing of cigarettes, high-sugar breakfast cereals for children, fast foods with low nutritional value, etc.
Speciality_Merc
a wholesaler that specialises in one product line (or a few product lines) but carries the line or l ...
another definition in the dictionary:
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
Customer_Servic-a wide variety of activities intended to ensure that customers receive the goods and services they require to satisfy their needs or wants in the most effective and efficient manner possible.
