another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
abbrev. Gross National Product
S_Type_Response
a response to an advertisement or an advertising campaign which is slow to take effect but gradually ...
another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Desk_Research
see Secondary Research. ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Socioeconomic_V-factors of a social and economic nature (occupation, income, etc) which indicate a person's status within a community.
Agricultural_Co
an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale ...
another definition in the dictionary:
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Specialty_Adver
an advertiser's message printed on small items such as diaries, note-pads and key-rings, usually to ...
another definition in the dictionary:
Assorting-the practice of putting together a wide variety of produce in one location, as in a department store.
Face_to_Face_Se-selling situations in which salesperson and buyer meet together (rather than use telephone or mail, for instance) to conduct their business.
MRSA
abbrev. Market Research Society of Australia. ...
another definition in the dictionary:
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Multiform_Corpo-highly diversified conglomerates with many unrelated businesses.