Marketing Dictionary

another definition in the dictionary:

Descriptive_Lab-a label on a product which announces the size, net weight, ingredients, composition, nutritional value, etc. See Label.

Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.

GNP

abbrev. Gross National Product



see also:

Customer_Servic
a wide variety of activities intended to ensure that customers receive the goods and services they r ...

another definition in the dictionary:

In_Home_Shoppin-see Home Shopping.

Promotion_Mix-the range of means available to an organisation for communication with its target market - advertising, sales promotion, personal selling, publicity and public relations.

Product_Line_Le
the number of different products in a product line. See Product Line. ...

another definition in the dictionary:

Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.

Service_Mix-the range of services offered by a services marketing company.

Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...

another definition in the dictionary:

Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.

Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.

Promotional_Cam
a coordinated series of promotional efforts built around a single theme and designed to achieve a sp ...

another definition in the dictionary:

AIA-abbrev. Advertising Institute of Australia.

Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.

New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...

another definition in the dictionary:

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

Managerial_Judg-a forecasting method in which predictions about the likely level of sales for a specified future period are made by experienced senior managers.


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