another definition in the dictionary:
Sales_Orientati-see Selling Concept.
Corporate_Adver-a form of institutional advertising focussing not on a particular product or product range but on the organisation itself, the objective of corporate advertising may be patronage, image or issue. See Corporate Image Advertising, Corporate Issue Advertising, Corporate Patronage Advertising, Institutional Advertising.
GRP
See Gross Rating Points.
see also:
Standard_Produc
categories into which products are grouped using formal systems such as the Australian Standard Indu ...
another definition in the dictionary:
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
Advertising_Wea-see Consumer Wearout.
Business_Portfo
a tool used in business analysis as a means of classifying a firm's products or business units for s ...
another definition in the dictionary:
Ethics-see Marketing Ethics.
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Autonomic_Decis-a purchase decision made by either spouse independently. See Syncratic Decision.
Closing-urchase from a buyer, getting an order.
Citizen_Action_
one of the several types of public which may influence an organisation's decision-making, a group wi ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Competitive_Nic-a segment in a market in which a company can compete effectively.
Agribusiness
the marketing of food and fibre products. ...
another definition in the dictionary:
Added_Value-the increased worth of a firm's offering as a result of marketing, four factors which generate the additional value are features, quality, customer perception (or image) and exclusiveness.
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
