another definition in the dictionary:
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
See Gross Rating Points.
Service_Insepar
see Inseparability. ...
another definition in the dictionary:
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
Product_Failure-a product that does not meet management expectations in the marketplace.
ABC_Account_Cla
the classification of customer accounts within a sales territory or region into groups according to ...
another definition in the dictionary:
Social_Responsi-the recognition by marketers that the well-being of society and customer satisfaction are as important as profits in assessing marketing performance.
Buying_Situatio-see Buy Classes.
Emotional_Risk
the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purcha ...
another definition in the dictionary:
Single_Brand_Na-a brand name which is not accompanied by any other family or corporate brand name, for example, 'Surf' washing powder, 'Pal' dog food, etc. Sometimes called an Individual Brand name. See Individual Brand Name, Corporate Branding, Family Brand, Product Line Brand Name.
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
FAMI
abbrev. Fellow of the Australian Marketing Institute. ...
another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Demand_Curve-a line drawn on a graph to represent the number of units of a product which will be purchased at any particular price point.
GNP
abbrev. Gross National Product ...
another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
Incremental_App-an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the cost of hiring, training and maintaining that salesperson.