Marketing Dictionary

another definition in the dictionary:

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

ENP-abbrev. Expected Net Profit.

Galvanic_Skin_R

a physiological testing technique in which the electrical conductivity of the skin is measured to check the level of arousal caused by an advertisement. See Galvanometer.



see also:

Manchester_Man
an old term for a salesperson, originally used in reference to salespeople hired by textile firms in ...

another definition in the dictionary:

Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.

Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.

Data_Collection
the activity of gathering facts or information about a subject in a marketing research study. See Ma ...

another definition in the dictionary:

Marketing_Oppor-the systematic examination and evaluation of the firm's external environment in order to identify market needs and wants which it can satisfy profitably.

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.

Return_on_Asset
a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to ma ...

another definition in the dictionary:

Distribution_Ba-pricing methods designed to recover or offset the costs associated with the shipment of goods to distant customers. See Geographic Pricing.

Evaluative_Prob-questions posed by salespeople to help their understanding of a prospective customer's feelings on a subject.

Competitive_Bid
a process in which buyers request potential suppliers to submit quotations or tenders for a proposed ...

another definition in the dictionary:

Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.

Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.

Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...

another definition in the dictionary:

Kinesic_Communi-body language, communication by body movement - posture, stance, hand movements, winking, head nodding, etc. See Nonverbal Communication, Proxemic Communication, Tactile Communication.

Marginal_Analys-the determination of the change in total revenue and total cost that results from the sale of one more unit.


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