another definition in the dictionary:
Combination_Bra-emphasising a corporate or family name as well as an individual brand name in product marketing. See Corporate Branding, Family Brand.
Planned_Economy-,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist System.
a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
Banded_Pack
a consumer sales promotion in which two related product items are banded together and sold at a spec ...
another definition in the dictionary:
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Memorised_Prese-rote-learned presentations of their products to buyers by salespeople, also called Canned Presentations. See Stimulus-Response Approach.
Reminder_Advert
advertising aimed at reminding a target market that a product is available as opposed to informing o ...
another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Consumer_Rights-fair entitlements due to consumers when buying from producers and resellers.
Empty_Nesters
those in the stage of the family life cycle where the children have all grown up and left home, typi ...
another definition in the dictionary:
Price_Inelastic-buyers' insensitivity to price, when the percentage change in quantity demanded is less than the percentage change in price, consumers are price-insensitive. See Price Elasticity.
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Esteem_Needs
the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
Psychological_R-see Risk, Emotional Risk.
Integrative_Gro
a strategy for growth in which a firm acquires some other element of the chain of distribution of wh ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Ad_Hoc_Marketin-marketing research conducted in response to a specific, one-time-only need.