another definition in the dictionary:
Multiple_Nichin-a strategy adopted by a company operating simultaneously in more than one market niche. See Market Niche, Single Niching.
Full_Service_Wh-a wholesaler offering a complete range of services including buying, selling, storage, transporting, sorting, financing, providing market feedback and risk-taking, also called a Full-Function Wholesaler. See Limited-Function Wholesaler.
Galvanometer
a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
see also:
Causal_Research
marketing research which examines the cause-and-effect relationship among variables. ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Channel_System-a method of linking customers and intermediaries by means of an integrated communication network, providing instant ordering, better cost analysis, better inventory control, etc.
Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order ne ...
another definition in the dictionary:
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
Near_Pack_Premi-a sales promotion in which a gift is to be collected from elsewhere in the store by consumers who have purchased a particular product. See In-Pack Premium, On-Pack Premium, Premiums, With-Pack Premium.
ASCC
abbrev. Australian Standard Commodity Classification. ...
another definition in the dictionary:
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
False_Objection
see Hidden Objection, Objections. ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Salary_Plan-a salesforce compensation method in which salespeople are paid a straight salary, a salary plan approach provides security and stability but may not provide the incentive associated with commission payments. See Straight Salary.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major ...
another definition in the dictionary:
Non_Profit_Orga-organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.
Exclusive_Sales-a region in which a distributor has been given sole rights to a manufacturer's product.
