Marketing Dictionary

another definition in the dictionary:

Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.

Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.

Gap_Analysis

the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.



see also:

Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...

another definition in the dictionary:

Geocentrism-the view that the whole world is one single market.

High_Contact_Re-a recent trend in retailing in which some retailers attempt to position themselves by emphasising the services aspects of their products more than the goods themselves.

Conversional_Ma
marketing activity intended to get people to change their ideas and attitudes about something they d ...

another definition in the dictionary:

Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.

PDM-abbrev. Physical Distribution Management, Product-Differentiated Marketing.

Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...

another definition in the dictionary:

Sales_Quota-the expected level of sales for a territory in a given period, a sales quota is the expression of a territory's volume and profit objectives.

Generic_Product-unbranded products identified only by product category.

Liability
see Product Liability. ...

another definition in the dictionary:

Pure_Competitio-a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition.

Marketing_Ethic-the standards or moral principles governing the marketing profession.

Bundling
the practice of offering two or more products or services as a single package at a special price, al ...

another definition in the dictionary:

Advance_Austral-a partly government-funded organisation, established in 1979 as Project Australia, formed to promote the sale of Australian-made products.

Brand_Family-See Family Brand.


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