another definition in the dictionary:
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
State_of_Mind_S
see Psychographics. ...
another definition in the dictionary:
Clutter_Level-See Clutter, Audience Tune-Out.
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Marketing_Inter
independent firms which assist in the flow of goods and services from producers to end-users, they i ...
another definition in the dictionary:
Follow_the_Lead-a pricing strategy adopted by firms which copy the market leader's prices.
Personality_Seg-the division of a heterogeneous market into homogeneous groups on the basis of personality characteristics and enduring patterns of behaviour such as aggressiveness, compliance or compulsiveness. See Psychographic Segmentation.
Media_Council_o
a body which represents the interests of advertisers, advertising agencies and the media. ...
another definition in the dictionary:
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Simulated_Store
a form of pre-testing of new product introductions prior to full-scale commercialisation, to study t ...
another definition in the dictionary:
Cartel-a group of firms (or nations) attempting to act as a monopoly to control the market price.
ATC-See Average Total Cost.
Informative_Adv
advertising intended to inform rather than to persuade or remind. ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.