another definition in the dictionary:
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Person_Marketin-marketing activity aimed at creating target market awareness, and a favourable opinion, of a particular person.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
see also:
Imagery
the symbols, images or graphic representations used in advertising to suggest a particular mood or f ...
another definition in the dictionary:
Call_Back_Appro-making a second or subsequent attempt to sell to a particular buyer, usually presenting the product from an entirely new angle. See Call.
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Advertorial_Adv
advertising in which the sponsoring organisation declares its position on a matter of public interes ...
another definition in the dictionary:
Dissonance-see Cognitive Dissonance.
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Mail_Order_Hous
a retailing organisation which uses catalogues rather than a sales force to promote its goods to cus ...
another definition in the dictionary:
Mission-see Corporate Mission.
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
On_Pack_Premium
a common form of consumer sales promotion in which a gift is banded to the package of another produc ...
another definition in the dictionary:
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
Balance_of_Trad-a given period.
Recruiting
see Sales Personnel Recruitment. ...
another definition in the dictionary:
Accountants_Mar-a term sometimes used to describe an approach to marketing characterised by an emphasis on short-term sales results rather than on long-term survival and growth, and by a lack of innovation.
Real_Positionin-the modification of a product offering so that it delivers more satisfactorily the benefits that buyers of this kind of product desire. See Market Positioning, Repositioning.
