another definition in the dictionary:
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
Merchandisers-retail stores which sell finished, non-food items, four types of merchandisers (categorised on the basis of service, price and product line) can be identified: specialty stores (full-service, high-price, limited product line), department stores, mass merchandisers, and discount stores (limited-service, low-price, wide product line).
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Reseller
a middleman, one who buys merchandise to resell it at a profit. ...
another definition in the dictionary:
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Idea_Marketing
activities associated with the marketing of a cause or idea. See Broadening Concept. ...
another definition in the dictionary:
By_Product-a secondary product produced during the process of manufacturing another.
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Product_Differe
an approach to marketing in which a company disregards market segmentation but produces goods and se ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Interview_Study-a common technique for gathering primary data in marketing research. Respondents in an interview study complete a questionnaire delivered to them by telephone or mail or in a face-to-face interview.
Sales_Promotion
a form of promotion which encourages customers to buy products by offering incentives, such as conte ...
another definition in the dictionary:
Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Recall-see Product Recall.