another definition in the dictionary:
Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
General_Public
all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
see also:
Adversarial_Sho
a consumer whose shopping behaviour is characterised by a determination to get good value at a low p ...
another definition in the dictionary:
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Pipeline_Transp
the carriage, delivery or shipment of a gas or liquid product by pipeline. ...
another definition in the dictionary:
Formal_Training-training given in a classroom setting as opposed to that given in the field. See Curbside Sales Training, On-the-Job Training.
New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Dichotomous_Que
a closed-ended question in a marketing research questionnaire in which the respondent must choose on ...
another definition in the dictionary:
Generics-see Generic Brand.
Cognitive_Disso-a doubt that surfaces when a buyer becomes aware that an alternative product may offer more desirable benefits than the one purchased. The buyer wonders whether the right choice has been made.
Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-E ...
another definition in the dictionary:
Advertising_Bud-decisions pertaining to the amount to be allocated to advertising expenditure in a given period, common approaches to advertising budget determination include arbitary allocation, percent of sales, competitive parity, objective and task and budgeting models. See All-We-Can-Afford Method, Percentage-of-Sales Method, Competitive Parity Budgeting, Objective and Task Method of Budgeting, Computer Modelling.
Consumables-see Consumer Non-Durables.
Break_Even
the point at which total revenue is equal to total cost. ...
another definition in the dictionary:
Mathematical_Fo-mathematically stated relationships or models used to derive forecasts from historical data.
Oligopsony-a market situation in which there are only a few buyers.
