another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.
advertising a category or class of product rather than a particular brand, as in 'Butter is good for you!', 'Feed the man meat!', 'Drinka Pinta Milka Day!', etc.
Information_Ori
an advertising plan or tactic intended to maintain a brand's image over time (rather than to change ...
another definition in the dictionary:
Niche_Marketing-see Concentrated Marketing
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Motivation
that which provides the inner drive for a person to act. ...
another definition in the dictionary:
Contract_Manufa-the production and marketing by agreement of a company's product by an overseas firm.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Mail_Order_Sell
a system of retailing in which customers order merchandise, usually from a catalogue, by mail, the g ...
another definition in the dictionary:
Sales_Party-a form of non-store retailing in which a manufacturer's products are displayed, for group selling, at an in-home party.
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Sales_Response_-a measure of the likely level of sales in a given period at different levels of expenditure on any of the major marketing mix variables.
Audimeter-an electronic device to record which particular television channel is tuned to by a household, marketing research firms use audimeters attached to a sample of TV sets to measure national exposure to TV advertisements, commonly referred to as a 'peoplemeter' or 'black box'. See Advertising Effectiveness.
Complete_Segmen
the division of a market into segments consisting of individual customers and tailoring a product an ...
another definition in the dictionary:
No_Name_Brand-see Generic brand
Federation_of_A-an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.