Marketing Dictionary

another definition in the dictionary:

Copycat_Product-a product that has been designed, branded or packaged to look exactly like that of a well-established competitor, a cheap imitation.

Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.

Generic_Brand

a 'no-name' brand, a product that does not carry a brand name.



see also:

Expected_Return
cepted. Also called the Expected Value Method and Expected Value Analysis. ...

another definition in the dictionary:

Functional_Risk-see Performance Risk.

District_Sales_-a sales manager with responsibility for the sales activities within a particular region or district.

FOB
abbrev. Free-on-Board. ...

another definition in the dictionary:

Product_Modific-any substantial change made to the attributes (size, shape, colour, style, price, etc.) of a product, modification of a product is usually undertaken in an attempt to revitalise it in order to increase demand.

Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.

Place_Marketing
marketing activity intended to promote an awareness, and favourable opinion, of a particular place o ...

another definition in the dictionary:

Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.

Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.

Services_Sellin
the selling of intangible products. ...

another definition in the dictionary:

Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.

Information_Ori-an advertising plan or tactic intended to maintain a brand's image over time (rather than to change its image) and which relies on the provision of information (rather than imagery or symbolism) for its effect. See Image-Oriented Change Strategy, Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy.

Consumer_Needs_
Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for d ...

another definition in the dictionary:

Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.

Advantage-see Competitive Advantage.


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