another definition in the dictionary:
MCA-abbrev. Media Council of Australia
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
Assemblers
wholesaling firms specialising in the buying of small quantities of farm produce to resell to other ...
another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
EOQ-abbrev. Economic Order Quantity.
Database
eting. ...
another definition in the dictionary:
Service_Mix-the range of services offered by a services marketing company.
Basing_Point_Pr-see Base-Point Pricing.
Service_Firm_Sp
a system of service product delivery in which an organisation producing a service (eg. car rental, r ...
another definition in the dictionary:
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.
Facilitating_Ch-an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.
Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...
another definition in the dictionary:
Franchising-an arrangement in which a supplier grants a dealer the right to sell a product in return for some percentage of the total sales, typically, the supplier provides buildings and equipment, management advice and marketing assistance to the franchisee, who agrees to operate according to the franchisor's general rules.
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
Demographic_Cha
variables within a nation's population, such as age, gender, income level, marital status, ethnic or ...
another definition in the dictionary:
Post_Purchase_E-the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Involvement Product.
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.