another definition in the dictionary:
Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Generic_Competi
products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
see also:
Service_Intangi
see Intangibility. ...
another definition in the dictionary:
Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
Directive_Probe
questions posed to prospective buyers to obtain a better understanding of the customer and the custo ...
another definition in the dictionary:
Intensive_Distr-making a product available in as many outlets as are willing to stock it. See Distribution Intensity, Exclusive Distribution, Selective Distribution.
Commercial_Trav-a late nineteenth century term of American origin for a salesperson.
Dumping
a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic ...
another definition in the dictionary:
Sales_Branch-a manufacturer's office established simply to facilitate sales, no manufacturing is done at this location.
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Business_Streng
a measure of the ability a firm has to compete successfully in a particular market. ...
another definition in the dictionary:
Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.
Brand_Revival-the resurrection of a brand that is being harvested or which has previously been eliminated, brand revival, where the brand name is still strong, is often a less costly strategy than the creation of a new brand and may provide a firm with a significant advantage in a mature market.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System. ...
another definition in the dictionary:
No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.
Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.
