Marketing Dictionary

another definition in the dictionary:

Served_Market-that part of the total market which a company decides to target, also called the Target Market.

Green_Marketing-the marketing of 'environmentally friendly' products, marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc.

Generic_Product

unbranded products identified only by product category.



see also:

Product_Adverti
advertising in which a company promotes a particular good or service. ...

another definition in the dictionary:

Services_Market-the marketing of intangible products, such as hairdressing, cleaning, insurance and travel.

Sales_Quota-a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used types of sales quotas are dollar volume quotas, unit volume quotas, gross margin quotas, net profit quotas and activity quotas.

Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides spe ...

another definition in the dictionary:

Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.

Product_Mix_Con-the degree of closeness or relatedness between product lines in the product mix. See Product Line, Product Mix.

Physical_Risk
concern in the buyer's mind that the product being considered for purchase will be harmful, unhealth ...

another definition in the dictionary:

Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.

Negotiated_Cont
a formal arrangement for the supply of goods or services at a price agreed upon both the buyer and s ...

another definition in the dictionary:

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.

Advertising_Ins
an association representing the interests of individuals within the advertising industry in Australi ...

another definition in the dictionary:

Competitive_Str-planning intended to give a company a competitive advantage over its competitors.

Licensed_Produc-marketing plans and actions based on the use of licensed characters. See Licensed Characters.


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