Marketing Dictionary

another definition in the dictionary:

Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.

Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.

Generics

see Generic Brand.



see also:

Breadth_of_Prod
see Width of Product Line. ...

another definition in the dictionary:

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Market_Challeng-a company holding a major market share and competing vigorously with the market leader for outright leadership. See Market Follower, Market Leader, Market Nicher.

Flanking_Strate
see Flanking Attack, Flanking Defence. ...

another definition in the dictionary:

MBO-abbrev. Management by Objectives

Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.

Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...

another definition in the dictionary:

Silent_Close-a closing technique in which the salesperson presents or demonstrates the product to the prospective buyer and then deliberately stops talking, the salesperson simply waits for a favourable response from the buyer. See Close.

POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.

Commercial
a television advertisement . ...

another definition in the dictionary:

Broker-a marketing intermediary or middleman between buyer and seller, an agent. See Agent.

Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.

ACTU
abbrev. Australian Council of Trade Unions. ...

another definition in the dictionary:

Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.

Cues-an environmental entity (advertisement, sign, store display, etc) which results in a specific response to satisfy a drive. See Learning.


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