Marketing Dictionary

another definition in the dictionary:

Depth_of_Produc-see Product Line Length.

Screening_Inter-an early stage in the sales hiring process when supervisors meet with applicants to arouse further interest in the most promising and to identify those who are unsuitable.

Geographic_Mark

a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.



see also:

Advertising_Med
outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc ...

another definition in the dictionary:

Go_Error-a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.

Need_Satisfacti-an approach to selling based on soliciting information to uncover a buyerís need before attempting to present an appropriate product from the range to satisfy it.

Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment ...

another definition in the dictionary:

Display_Aids-see Visual Aids.

Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.

All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the ...

another definition in the dictionary:

Adviser_Approac-a closing technique in which a salesperson specifies all that a customer will require to solve the problem at hand, and advises (or counsels) that the offer be accepted, also referred to as the Counsellor Close. See Close.

Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.

Product_Line_St
introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretch ...

another definition in the dictionary:

European_Econom-a group of European nations acting as a trading block, limiting trade barriers among members and applying common tariffs to products from non-members.

Marketing_Oppor-circumstances in the external environment which offer an organisation the chance to satisfy particular consumer needs and wants at a profit.

ABS
abbrev. Australian Bureau of Statistics. ...

another definition in the dictionary:

Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.

Browngoods-a classification of consumer durables which includes television sets, radios and hi-fi equipment. See Whitegoods.


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