another definition in the dictionary:
Non_Profit_Mark-marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
Multilevel_In_D-a tactic used by selling organisations where the buying centre of a large and important company includes many participants, the selling team spends maximum time with company personnel, attempting to reach as many as possible of the decision participants at all levels.
a distinctive characteristic of the industrial market, the industrial market tends to be more geographically concentrated than the consumer market.
Quantitative_Ob
objectives which can be expressed in specific numerical terms, for example, a salesperson might set ...
another definition in the dictionary:
Loss_Leader_Pri-the pricing of a product at less than cost to attract purchasers to a store so that they will buy additional items at normal prices. See Loss Leader.
Basic_Stock-the level of inventory required to meet the desired service standard taking into account the expected rate of depletion and the order lead time.
Aspirational_Gr
a sub-category of a reference group, consisting of individuals (not necessarily known personally) wi ...
another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Price_Brand-see Fighting Brand.
Maslow_s_Theory
the theory that human needs are hierarchical in nature and that a person must satisfy lower-order ne ...
another definition in the dictionary:
Brand_Switching-the changing of support and conviction for one brand to a competing brand. See Brand Loyalty.
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Source_Attracti
in personal selling, the likeability or personableness of the salesperson. ...
another definition in the dictionary:
Countertrade-a system of international trade based on bartering, such transactions may or may not involve cash payments.
Business_To_Bus-see Industrial Marketing.
Profit_and_Loss
an accounting statement showing income, expenditure and profit over a given period. ...
another definition in the dictionary:
Selective_Adver-advertising intended to create demand for a specific brand rather than for the whole product category or class.
Entry_Barrier-see Market Entry Barrier.