Marketing Dictionary

another definition in the dictionary:

Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.

Speciality_Reta-retail stores offering limited, specialised lines but carrying a deep assortment within the lines.

Geographic_Orga

the organisation of firm's marketing activities so that a separate division is responsible for each of its major geographic markets. See Organisational Markets.



see also:

Negotiated_Pric
a price agreed upon for the supply of goods or services by both buyer and seller. ...

another definition in the dictionary:

Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.

Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.

Order_Getter
a salesperson responsible for actively persuading customers to buy rather than simply collecting ord ...

another definition in the dictionary:

Source_Credibil-in personal selling, the believability of the salesperson.

Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.

Driver_(Social_
one of the four social styles (with Amiable, Analytical and Expressive) commonly used to classify sa ...

another definition in the dictionary:

Explanatory_Var-see Experimental Variables.

Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).

Hold_Strategy
a course of action appropriate for a product (usually in the decline stage of its life cycle) in whi ...

another definition in the dictionary:

Line_Pruning-see Product Line Pruning.

Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.

Selective_Distr
making a product available in more than one outlet, but not in as many as are willing to stock it, a ...

another definition in the dictionary:

New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.

Simple_Random_S-a sample in which each member of the population has an equal chance of being chosen.


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