Marketing Dictionary

another definition in the dictionary:

Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.

Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.

Geographic_Pric

see Geographical Pricing.



see also:

Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...

another definition in the dictionary:

Channel-see Marketing Channels.

Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.

Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned str ...

another definition in the dictionary:

High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.

Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.

Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...

another definition in the dictionary:

Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.

Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.

Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...

another definition in the dictionary:

Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.

Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.

Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...

another definition in the dictionary:

Brand_Licensing-the leasing of the use of a brand to another company.

Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.


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