another definition in the dictionary:
Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Geographic_Pric
see Geographical Pricing.
see also:
Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...
another definition in the dictionary:
Channel-see Marketing Channels.
Downward_Stretc-introducing a new product into a product line at the lower priced end of the market. See Product Line Stretching, Upward Stretching, Two-Way Stretching.
Creative_Sellin
an approach to selling in which salespeople aggressively seek out customers and use well-planned str ...
another definition in the dictionary:
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Membership_Grou-a reference group to which an individual belongs. See Aspirational Group, Dissociative Group.
Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...
another definition in the dictionary:
Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Buyer
the individual who handles the actual purchase in a buying decision, a purchasing officer. See Buyin ...
another definition in the dictionary:
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Profitability_C
marketing effort intended to assess the level of profitability of each product in the portfolio, of ...
another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
