Marketing Dictionary

another definition in the dictionary:

Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.

Negative_Demand-demand for products which consumers dislike and would prefer not to have to purchase. Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment.

Geographic_Segm

the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.



see also:

Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...

another definition in the dictionary:

Model_Bank-a variety of mathematic models used in a marketing information system to simulate real-life situations to assist in decision making.

Demand_Inelasti-see Inelasticity of Demand.

Sales_Territory
the specific region or group of customers for which a salesperson has direct responsibility. ...

another definition in the dictionary:

Advertising_Mes-the central, underlying idea or theme within an advertisement.

MAN-acronym used in selling for qualifying new prospects. Does the prospect have the Money to pay? Does the prospect have the Authority to buy? Does the prospect have a Need for the product? Also referred to as PAN - Pay, Authority, Need.

Shipping_Packag
outer packaging (cartons, for example) in which products are packed for storage and transport. See P ...

another definition in the dictionary:

Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.

Call_Planning
the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting o ...

another definition in the dictionary:

Psychological_S-a consumer's mind set, his or her positive or negative feelings or predispositions towards a particular brand or company. The consumer's mind set is formed by his or her needs, perceptions and attitudes. See Attitudes, Needs, Perception.

Pipeline_Transp-the carriage, delivery or shipment of a gas or liquid product by pipeline.

Profit_Sharing
a compensation system in which employees are awarded a share of the company's profits to encourage i ...

another definition in the dictionary:

Bundling-the practice of offering two or more products or services as a single package at a special price, also referred to as Bundled Pricing. See Unbundling.


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