Marketing Dictionary

another definition in the dictionary:

Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.

Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.

Geographic_Vari

area or regional differences used to segment a market.



see also:

Marketing_Resea
a formal, planned approach to the collection, analysis, interpretation and reporting of information ...

another definition in the dictionary:

Brand_Acceptanc-see Brand Loyalty.

Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.

Kanban
see Just-In-Time Inventory System. ...

another definition in the dictionary:

Advantage-see Competitive Advantage.

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Copy_Testing
the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfo ...

another definition in the dictionary:

Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.

Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.

New_Product_Com
a group within a company responsible for new product policies, including the assignment of prioritie ...

another definition in the dictionary:

Sale_Advertisin-advertising, common in retailing, which announces the sale of products at temporarily or permanently reduced prices.

Product_Warrant-see Warranty, Express Warranty, Implied Warranty.


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