another definition in the dictionary:
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Discount_Store-see Discount House.
a pricing method in which customers bear the freight costs from the producer's location to their own, examples of geographical pricing include FOB pricing, base-point pricing and zone pricing. See FOB Pricing, Base-Point Pricing, Zone Pricing.
Marketing_Progr
the combination of all of an organisation's marketing plans. ...
another definition in the dictionary:
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
Analytical_(Soc
one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeopl ...
another definition in the dictionary:
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Advantage_Matri-see Boston Consulting Group Advantage Matrix.
Product_Manager
an individual given responsibility for the planning and co-ordinating of a firm's marketing activiti ...
another definition in the dictionary:
In_Suppliers-suppliers who are already well known to an organisation and from whom they will purchase with confidence. See Out-Suppliers.
Basic_Accountin-the balancing relationship between a firm's assets and the sum of its liabilities and equity.
Corporate_Cultu
the particular strategies, style, systems, environment and shared values within an organisation whic ...
another definition in the dictionary:
Face_Validity-the apparent plausibility of the results of marketing research, which on the basis of logic and common sense, seems to be correct.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Brand_Life_Cycl
a concept, building on the product life cycle concept, which states that brands also have a life cyc ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Freudian_Motiva-the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual, auditory and tactile elements of a product may evoke emotions which stimulate or inhibit purchase. See Motivation, Maslow's Theory of Motivation, Herzberg's Theory of Motivation.