another definition in the dictionary:
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Global_Brands
brands sold to world markets with essentially the same promotion.
see also:
Product_Based_C
see Product Form Competitors. ...
another definition in the dictionary:
ESP-see Envelopes and Stubby Pencil.
Booz,_Allen_and-a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in new product introductions.
Inventory_Manag
activities involved in maintaining the appropriate level of stock in a warehouse. ...
another definition in the dictionary:
Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.
Brand_Familiari-the awareness consumers have of a particular brand.
Marketing_Envir
the internal and external influences which affect marketing decision-making and have an impact on it ...
another definition in the dictionary:
Open_Bid-a system, common in the government market, of calling for bids from selected suppliers.
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Advertising_Eff
the degree to which the objectives of an advertisement or advertising campaign have been achieved, t ...
another definition in the dictionary:
Sales_Territory-the specific region or group of customers for which a salesperson has direct responsibility.
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Pull_Strategy
promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than t ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Multinational_C-an organisation operating in several countries, often having a substantial share of their total assets, sales, and labour force in foreign subsidiaries.
