another definition in the dictionary:
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Selling_Process-the separate, but related, stages forming the activity of personal selling, these include preapproach, approach, need identification, presentation, handling objections, closing the sale and post-sale follow-up.
Global_Marketin
marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
see also:
Error_Rate
the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchan ...
another definition in the dictionary:
List_Price-the regular price of a product before any discount is given or allowances made. See Allowances, Discounts, Net Price.
Franchise_Build-consumer sales promotions which impart a selling message along with the deal, as in the case of free samples or premiums related to the product. Consumer sales promotions which are not 'franchise-building' include price-off packs, contests and sweepstakes, and premiums not related to the product. See Consumer Franchise.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Benefits_Sought-the specific advantages looked for in products when buyers purchase them. See Behaviouristic Segmentation.
Audience_Tune_O-a phenomenon which occurs when relatively large groups of a radio or TV audience drop concentration, or stop listening altogether, for a period, audience tune-out may result from high clutter levels of commercial advertising or station or channel promotions in the non-programming time. See Clutter, Clutter Level.
Marginal_Revenu
the change in total revenue that results from selling an additional unit. ...
another definition in the dictionary:
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Rollout-the launch of a new product on a region by region basis as opposed to a national introduction, the rollout is intended to minimise the risk and to reduce the investment in production and marketing. See National Introduction, New Product Development.
Monopolistic_Co
a market situation in which there are many sellers and many buyers of products which can be differen ...
another definition in the dictionary:
Consumer_Needs_-Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for directing to one brand or another.
AFCO-abbrev. Australian Federation of Consumer Organisations.
Pipeline_Transp
the carriage, delivery or shipment of a gas or liquid product by pipeline. ...
another definition in the dictionary:
Dichotomous_Que-a closed-ended question in a marketing research questionnaire in which the respondent must choose one of only two possible responses. See Multichotomous Question.
New_Product_Dep-a permanent department within a company responsible for overseeing the development of all new products.
