another definition in the dictionary:
Multiple_Market-more than one distribution channel serving either a single market or different target markets. See Multi-Channel Marketing System.
Joint_Venture-a risk-reducing method of market entry in which two firms combine forces to manufacture or market a product, a method of entry into a foreign market in which a firm joins with an overseas company to establish a partnership for the production and marketing of its product abroad.
a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.
Mark_Up_Ratio
the difference between the buying price of an article and its selling price, normally expressed as a ...
another definition in the dictionary:
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Causal_Research-marketing research which examines the cause-and-effect relationship among variables.
High_Price_Stra
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisati ...
another definition in the dictionary:
High_Involvemen-products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Channel
see Marketing Channels. ...
another definition in the dictionary:
General_Public-all of the people in the society in which a firm operates, within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
Organisational_-see Industrial Services.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
Lottery-a form of consumer sales promotion in which purchasers are offered to win prizes if their names are drawn from a barrel, a game of chance. Also called a Sweepstake.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods. ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.