Marketing Dictionary

another definition in the dictionary:

Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.

Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.

Go_Error

a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned. See Drop Error, New Product Development.



see also:

Maintenance_Mar
marketing activity intended to maintain the current sales level in a highly competitive situation. ...

another definition in the dictionary:

Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Pressure_Sellin-see High Pressure Selling.

Error_Rate
the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchan ...

another definition in the dictionary:

Proactive_Marke-marketing activites which anticipate competitive action and attempt to forestall it, offensive strategies. See Reactive Marketing Strategies.

Product_Warrant-see Warranty, Express Warranty, Implied Warranty.

Spotter
a person who receives a fee for providing a salesperson with leads to prospects to whom sales are ma ...

another definition in the dictionary:

Product_Strateg-the element of a firm's decision-making concerned with developing the most appropriate products for its target market.

Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.

Competitive_Equ
a market situation of relatively stable competitive position and activity. ...

another definition in the dictionary:

Negotiated_Pric-a price agreed upon for the supply of goods or services by both buyer and seller.

External_Stimul-advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise to a drive. See Learning Process, Drive.

AIM
abbrev. Australian Institute of Management. ...

another definition in the dictionary:

Single_Product_-the decision by a producer to offer only one product variant with few, if any, options.

Hidden_Objectio-an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objection, Invalid Objection, Stated Objection, Valid Objection.


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